Born as a technical-professional publishing house, Griffin produces journalistic publications, scientific journals and books for the information, updating and training of doctors. Griffin’s mission is to transfer useful information to specialists in daily operations, updating them in real time on topics of great interest and current events. In this historic moment of delicate transition to digital communication, Griffin offers a multimedia response to the needs of its target audience through specific portals. In many cases, the offer of content that was once traditionally printed is now in digital format with the creation of e-books accessible through the app.
The study and implementation of communication plans in the B2B field, both in the traditional paper format (newsletters, house organs, monographs) and in the electronic one, complete the range of offer of the publishing house, which proposes itself as an agile and reliable partner for integrated projects with high added value. Griffin has chosen to certify its portals through the tools of CSST WebAuditing, which certifies monthly, through the work of accredited Auditing Companies, the related Google Analytics measurements: the number of unique users, the number of visits, the number of pages visited and the duration of the visit.